Next Monday we at IIP will make an announcement that already makes me happy. Not so much because we will (hopefully) get some attention, but more because after years of hard work we managed to get FUGA where we want it to be. At the heart of the content operation at companies that own, manage or deal with content. I still hate the word content, but don't know a better term that describes this.
I have always envisioned FUGA to be the first thing that gets started up when people working inside artist managements, labels, distributors and DSP's start their working day. Depending on the job a cockpit (Like SAP, Peoplesoft etc.) that allows you to manage your day to day involvement in getting your 'content' business done in a very efficient manner. FUGA is the source for all of your content like music, video, etc.. Everyone you as an organisation has to deal with from iTunes, neighboring right societies, royalty processing and so on and so on are connected to FUGA enabling a true connected music experience. After almost 3.5 years of blood sweat and tears it finally looks like we are making the dream/vision come true. It is a long road and still we are just at the beginning, but I think now FUGA is ready and many clients are using FUGA with great satisfaction, more and more IP owners will come on board. A big thank you to all parties, people and spirits that have supported me in this quest to make music flow to its audience. THANK YOU!
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