Amsterdam is so fantastic with sunshine and thinking of the next step in music is best done with the sun on my head

Today lots of thinking of my new artist Jenny, IIP and all the things that are coming my way now the season is starting again. I had a fantastic discussion with my friend Greg this weekend about the music. We both concluded that no matter what you do, it needs to be for real. Especially with social networking as part of the promotion mix. Why? People don't want to be fooled anymore and will only accept that what's genuine and real. Maybe because social networking sites are so personal and therefore people don't want to be approached as target audience. So the artist has to keep all internet presence up to date, nothing worse then a site that has the latest news from december 2006. It's all very interesting to build a music carreer from scratch and see how FUGA can become part of the day to day life of those that create and those that distribute. I love it.

Comments

[Livvy]

Thanks for writing this.