Franklin-based PassAlong Networks to sell DRM-free music from record company's digital catalog
NEW YORK — EMI Group PLC's digital revenue may rise from offering music without software that prevents copying, based on early sales of unprotected recordings through Apple Inc.'s iTunes store. >> Bloomberg news
Its way to early to draw conclusions about this DRM free decision. But at the end of the day it just makes a lot of sense for EMI (or any other major record company) to do this and to find positive results on the way to new success. But just selling DRM free will not bring the results that EMI or any other business needs to find success that sustains. For a deep impact the second hurdle to take is price. Once the price points are right and music can be used without restrictions and consumers can benefit from the innovations of digital the critical mass will embrace legal downloading and leave illegal downloading and file sharing behind. Revenues and profit will increase but its a numbers game. So price and business model differentiation will be key after the technology is sorted and music can flow from A to B without too many issues. Advertising based models? Bundles (Cable subscription + Telephony + Music + Movies + TV etc) I would love to see that cookie crumble with a lot of benefit for young talent. They are the future of music and nothing else!
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