Apple created a paid download market, and the iTunes Store remains a bellwether for the sector. But according to a recent Forrester Research report, the number of iTunes buyers is actually quite low. The study, released this week, found that just 3 percent of households in the United States have made a purchase from the store. Those buyers spent an average of $35 a year, according to the report, and about $3 per session. The report also pointed to low per-iPod paid download levels, a sore spot for labels. "Since the introduction of the iTunes Music Store, Apple has been steadily selling just 20 iTunes tracks for each iPod sold, suggesting that even at $0.99, most consumers still aren’t sold on the value of digital music," the report asserted.>> Digital Music News >> Forrester
Gotshrimp >> Its time to start the DRM discussion again and this time the outcome should be simple: Kill DRM for paid download services, work with DRM in cases like Rhapsody or other subscription/advertising based models and let the music flow. Create the value consumers expect and get you music on as many legal services as possible. I am so happy we created IIP and FUGA, this is what we do for content owners. Don't be afraid of losing control, be afraid of losing business. >> IIP
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