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Music in the Marketing MIX

Nautica, BlueMaze Offer Promotional Download Giveaway

Nautica has recently teamed with BlueMaze Entertainment on a unique digital music giveaway. Starting on Tuesday, those that try on a pair of Nautica Jeans at a Macy's locations in California will be handed a promotional download card, which can be redeemed at a special Nautica-branded website. The downloads can be accessed through a BlueMaze "Virtual-CD," which provides a digital cover, liner notes, and representation of a physical album online. Various tracks can either be streamed or downloaded, and transferred virally to friends. Other BlueMaze clients include Polo Jeans Co., Enyce, and Seven Jeans, all brands that rely heavily on imaging to attract trend-conscious buyers. BlueMaze estimates the cost of each download card to be between $0.10 to $3.00 per unit for the interested brand, depending on the promotional configuration.
>> Digital Music News

Taiwanese Courts Rule Against Leading P2P Service

In the latest industry-inspired lawsuit against a P2P operator, the Taiwan District Court found the distributors of Kuro guilty of copyright infringement. The court determined that Kuro was both encouraging and profiting from file-sharing, and was aggressively advertising its service to music fans. Kuro, the country’s most popular P2P software, is a family business run by CEO James Chen and his brother, general manager Victor Chen. Each received three years in prison. Their father, the company president, received a two-year sentence. The company was also fined $90,000. In addition, user Chen Chia-hui received a four-month sentence for using Kuro to download over 900 songs. >> Digital Music News

Gotshrimp >> It took several years but finally justice will be done. The P2P networks provide a great way to exchange files, but theft remains theft even in cyberspace. But the fact that P2P networks and the way they work have stimulated people to use and develop great technology remains a valed argument for keeping some space for new initiatives to launch. VIVA!

One of the world's largest recording companies plans to launch a digital music label this fall

The ``e-label'' is tentatively named Cordless. It will release songs exclusively for download over the Internet or to cell phones, without burning or shipping a single shiny plastic disc. Warner joins another giant label, Universal Music Group, which now has more than a dozen artists signed to its digital spinoff. >> Yahoo