Despite being a four billion dollar industry, ringtones remain a highly volatile space. Overnight successes like the Crazy Frog reflect an unpredictable customer base, though certain trends are beginning to emerge. Perhaps the biggest evolution comes in the actual quality of tones, with Informa predicting that master ringtones will completely dominate by 2010. That has strengthened the relationship between carriers and major labels, who effectively consolidate the licensing process for both the master recording and underlying composition. It is also starting to squeeze third party content providers like Zingy and Moderati, who are now exploring greater niche plays involving indie tones and smaller carrier relationships.>> Digital music news


Recent Comments